Should I upload demo videos for clients?

Should I upload demo videos for clients?

I have been working on attracting new clients to iProVid with a targeted demo video for their sector of business. In face to face meetings this little video promo has worked wonders with a very high conversion rate. I think this is based on the fact that these potential future clients can see that I have made something specifically for them and that when they watch the video they are projecting their logo, their establishment and their employee’s faces onto their own version. So far so good, but this means setting up meetings, driving, parking and taking time to do this process with each client.

The alternative is to upload this targeted promo video somewhere where it can be viewed by anyone who has the link to view it. The options include Facebook video, YouTube video, Vimeo or hosting it directly on my www.iProVid.com webpage. This seems like a tempting and easy solution whereby I can upload once and then send out a load of links to prospective clients and wait for the orders to roll in… But, don’t forget I have had, so far, a 100% conversion rate with the face to face method. And don’t forget that if people can look at this demo video on their own they can then come up with objections which, because I am not there to deflect, can then result in not converting this prospect.

So, the conclusion I have come to for now is to take the unusual and non-digital route of not uploading the demo, not sending out links to it and following my instinct which is to wear out the shoe leather going physically to each business in person and selling face to face. There are many upsides to this as well: When I am there I can bring my camera with me and get some video that could be useful for future work or in the future video for that client. If it’s a nice sunny day when I go to make the sale and I get a useable exterior of their shopfront that could end up being used in the final video, especially if when I get the job and turn up for the interior shots it’s a grey rainy day!

So, there you have it: a good old analog door-to-door traveling sales solution.

Drone Footage

Drone Footage

 

Drone shots are everywhere now and here at iProVid we are pleased to add these aerial perspectives to our productions. We work with drone operators to get great shots which add a new angle especially to real estate promotions.

Get in touch with us today to find out how iProVid can provide the video promotion that you need. We can showcase your business in a new dynamic way that will make you look your best.

Call Andy now on 087 351 4458

Galway News

Galway News

Galway News is an Irish Facebook page that produces local interest news for the Galway area.  iProVid is the production service behind this. We make the video including interviews, location shooting, infographics and documentaries. The page delivers fresh videos in a range of topics concerning the Galway area of Ireland, including cheese production on Aran, an Indian restaurant called Nokshi, a book launch, pop up shop, glass jewelry maker, charity fundraisers, the weather and more. Programs are in progress for a report about an old style house being built and possible political interviews.

iProVid works with Galway news to edit the video, record the voices, colour balance and final output. If you have a news story that concerns the Galway area why not get in touch with Galway News via their Facebook page.

In the near future we are hoping to bring the additional production value of drone footage to the Galway News programs. In addition to this iProVid will be adding an improved automated slider system for smooth shots, product presentation and better interview angles.

The Guaranteed Money Maker

The Guaranteed Money Maker

Sometimes it’s a real pleasure delivering the final product to the client. I remember this one time when iProVid I was asked to make a promotional video for a luxury apartment in the Canary Islands. The place was a pleasure to film with a beautiful swimming pool, tasteful bedrooms, modern kitchen and living room. I included some shots of the pool table in action plus the downstairs home cinema. After creating the original music, writing the promotional script and recording voice over it all came together in the edit to produce a very pleasing short promotional video for the property. 

When I delivered it to the client they were very happy with the final result. I then got a phone call four hours later where I was told that the entire cost of the video (which was in the region of €500) had been recouped in one additional booking for the villa. The client had a customer who was not sure whether or not they were going to book and when this customer viewed the video they went on to book their holiday.

It is these kinds of testimonial that really make it clear that multimedia promotion with video, webpage and social media presence can really focus and direct traffic and business.

New Acupuncture Website

New Acupuncture Website

iProVid is working on a new website for local Galway alternative health practitioner Denise Delaney who runs a clinic in the city. Denise offers acupuncture, acupressure, reflexology, massage, lymphatic drainage and Chinese herbal medicine. The site brief was to be fresh, clean and modern with a responsive design that would work on laptops, tablets and smartphones. There was a lot of technical information that needed to be available to visitors to the site without overloading the reader. We approached that through the use of an FAQ section as well as a comprehensive list of ailments and conditions that her therapy is aimed at.

Using a new framework for the site iProVid has put together a new look with an expandable format. One of the most exciting things is that the client, Denise, can now post her own articles and projects direct to her site without the need to go via us as web designers. With a bit of tuition showing her the online tools Denise will be able to author her own content very soon.

Visit her website here: www.denisedelaneytherapy.com

We also set her up with a new Twitter account which you can follow here : www.twitter.com/delaneytherapy

Christmas Pop Up Shop

Christmas Pop Up Shop

Before Christmas 2015 a pop-up Christmas shop appeared upstairs at Texaco in Spiddal County Galway. This was run by Emma Allen who put together a collection of gift, decorations, art work and jewellery for the Christmas market. She made the place look very inviting with lots of Christmas decorations.

For the video promotion first of all I did some outside shots on a very cold wintry day then moving towards the front entrance and the stairs finally arriving in the shop itself. This was later edited to compress time showing the location and the way upstairs to where she was. I then started to film the items for sale using panning, monopod and sliding techniques. At one stage I tried to do a jib shot without actually having a jib with me. This was done using a monopod on extremely long extension lifting up as if it was the jib. It worked quite well. Emma herself was suffering with a bad cold but she managed to do a couple of lines saying welcome to the shop. I found a few items with suitable shapes to cross fade through and that was it.

For the edit it was, as ever, all about the script which was a brief sales pitch for the shop. Emma’s bits were put in at the appropriate places and with a few titles and some original music with sleigh bells it was completed and delivered.

Spiddal Gift Shop

Looking for that last minute gift? Check out the Spiddal Gift Shop above Texaco in Spiddal and you are sure to find what you need. Galway News meets up with Emma Allen.

Posted by Galway News on Thursday, 17 December 2015
Andy Reynolds

Andy Reynolds

iProVid

Videographer, Multimedia Creator, Composer, Lyricist, Song-Writer and Script-Writer