Should I upload demo videos for clients?

Should I upload demo videos for clients?

I have been working on attracting new clients to iProVid with a targeted demo video for their sector of business. In face to face meetings this little video promo has worked wonders with a very high conversion rate. I think this is based on the fact that these potential future clients can see that I have made something specifically for them and that when they watch the video they are projecting their logo, their establishment and their employee’s faces onto their own version. So far so good, but this means setting up meetings, driving, parking and taking time to do this process with each client.

The alternative is to upload this targeted promo video somewhere where it can be viewed by anyone who has the link to view it. The options include Facebook video, YouTube video, Vimeo or hosting it directly on my www.iProVid.com webpage. This seems like a tempting and easy solution whereby I can upload once and then send out a load of links to prospective clients and wait for the orders to roll in… But, don’t forget I have had, so far, a 100% conversion rate with the face to face method. And don’t forget that if people can look at this demo video on their own they can then come up with objections which, because I am not there to deflect, can then result in not converting this prospect.

So, the conclusion I have come to for now is to take the unusual and non-digital route of not uploading the demo, not sending out links to it and following my instinct which is to wear out the shoe leather going physically to each business in person and selling face to face. There are many upsides to this as well: When I am there I can bring my camera with me and get some video that could be useful for future work or in the future video for that client. If it’s a nice sunny day when I go to make the sale and I get a useable exterior of their shopfront that could end up being used in the final video, especially if when I get the job and turn up for the interior shots it’s a grey rainy day!

So, there you have it: a good old analog door-to-door traveling sales solution.

Drone Footage

Drone Footage

 

Drone shots are everywhere now and here at iProVid we are pleased to add these aerial perspectives to our productions. We work with drone operators to get great shots which add a new angle especially to real estate promotions.

Get in touch with us today to find out how iProVid can provide the video promotion that you need. We can showcase your business in a new dynamic way that will make you look your best.

Call Andy now on 087 351 4458

Galway News

Galway News

Galway News is an Irish Facebook page that produces local interest news for the Galway area.  iProVid is the production service behind this. We make the video including interviews, location shooting, infographics and documentaries. The page delivers fresh videos in a range of topics concerning the Galway area of Ireland, including cheese production on Aran, an Indian restaurant called Nokshi, a book launch, pop up shop, glass jewelry maker, charity fundraisers, the weather and more. Programs are in progress for a report about an old style house being built and possible political interviews.

iProVid works with Galway news to edit the video, record the voices, colour balance and final output. If you have a news story that concerns the Galway area why not get in touch with Galway News via their Facebook page.

In the near future we are hoping to bring the additional production value of drone footage to the Galway News programs. In addition to this iProVid will be adding an improved automated slider system for smooth shots, product presentation and better interview angles.

The Guaranteed Money Maker

The Guaranteed Money Maker

Sometimes it’s a real pleasure delivering the final product to the client. I remember this one time when iProVid I was asked to make a promotional video for a luxury apartment in the Canary Islands. The place was a pleasure to film with a beautiful swimming pool, tasteful bedrooms, modern kitchen and living room. I included some shots of the pool table in action plus the downstairs home cinema. After creating the original music, writing the promotional script and recording voice over it all came together in the edit to produce a very pleasing short promotional video for the property. 

When I delivered it to the client they were very happy with the final result. I then got a phone call four hours later where I was told that the entire cost of the video (which was in the region of €500) had been recouped in one additional booking for the villa. The client had a customer who was not sure whether or not they were going to book and when this customer viewed the video they went on to book their holiday.

It is these kinds of testimonial that really make it clear that multimedia promotion with video, webpage and social media presence can really focus and direct traffic and business.

Nokshi Indian Restaurant Promotion

Nokshi Indian Restaurant Promotion

Towards the end of last year I did a video promotion for a lovely Indian restaurant called Nokshi which is in the town of Moycullen in Galway. They do really good food with great prices and friendly service. The shots that I filmed in the restaurant were mostly food being served, drinks being poured and people enjoying the spicy cuisine. I also got a few close up shots of the menu with the logo plus some street views of the outside showing the sign and the location. But there was something missing. I knew that I needed something else to add a personal touch, something that would make this promotional video special for the restaurant and that would connect the viewers with the experience of visiting there.

The person meeting and greeting, showing up to our table and looking after the restaurant was a lovely man called Rubel who was very smart and well presented so I thought the shot that would really make it would be a simple face to camera one where he says something as if we are walking in and being greeted by him. I put it to him that we needed him to be the face for the video and to say a few words and he was very nervous but agreed to give it a go. I had a zoom stereo voice recorder with me and, with the help of my assistant Tadhg, we arranged to swoop the camera in towards Rubel while at the same time bringing the voice recorder into range just out of sight of the camera, then cueing Rubel to say his lines and wrap it up. We did a couple of takes and he was very quiet with the voice so I was worried that there would be more background noise than speech, but after about the third take he did a really good one with just the right expression so I listened back to the zoom recorder to see if we had the voice and it was there, clear and with not too much background noise from the restaurant. It was a wrap!

Later in the edit it became clear that the romantic low lighting of the restaurant did not translate into instantly usable video so I had to do a lot of post production to brighten the footage up using some plugins in Final Cut Pro especially one called Shadow Highlighter which did a great job. To bring a smoother look I then added some vignettes and some blurring around the edges, focusing towards the centre to showcase the good food. There were a couple of improvised slide moves where a drink was being poured that looked good with the Cobra logo on the beer and the bubbles rising. It was all coming together.

For the music I had some fun recording tabla sounds and adding some sitar and other suitable sounds until there was a music bed that seemed to work. The next step was to work on the all-important script to get something to hang the video onto. I came to Rubel’s part and found that the swooping in part was too quick to match the feel of the rest of the video, so I had to play around with the time, stretching it slower right up until the moment he speaks then back to normal with another slowing down at the end to capture the smile and to extend it slightly. With everything ready the edit came together because of the planning and the video sweetening. There was a shot with red wine pouring into a glass which I sent off to another program to get a super slow motion effect then imported that back into the main program. With a few credits at the end it was all done and ready for release. The clients were very happy and I think that Rubel has built up quite a fan base after his video appearance!

Nokshi Indian Restaurant, Moycullen

Fancy a good curry? This is the Galway News Restaurant Review: Nokshi Indian Restaurant, Moycullen, Phone 091 556 544 or 091 556545

Posted by Galway News on Tuesday, 24 November 2015
Andy Reynolds

Andy Reynolds

iProVid

Videographer, Multimedia Creator, Composer, Lyricist, Song-Writer and Script-Writer

New Acupuncture Website

New Acupuncture Website

iProVid is working on a new website for local Galway alternative health practitioner Denise Delaney who runs a clinic in the city. Denise offers acupuncture, acupressure, reflexology, massage, lymphatic drainage and Chinese herbal medicine. The site brief was to be fresh, clean and modern with a responsive design that would work on laptops, tablets and smartphones. There was a lot of technical information that needed to be available to visitors to the site without overloading the reader. We approached that through the use of an FAQ section as well as a comprehensive list of ailments and conditions that her therapy is aimed at.

Using a new framework for the site iProVid has put together a new look with an expandable format. One of the most exciting things is that the client, Denise, can now post her own articles and projects direct to her site without the need to go via us as web designers. With a bit of tuition showing her the online tools Denise will be able to author her own content very soon.

Visit her website here: www.denisedelaneytherapy.com

We also set her up with a new Twitter account which you can follow here : www.twitter.com/delaneytherapy