I have been working on attracting new clients to iProVid with a targeted demo video for their sector of business. In face to face meetings this little video promo has worked wonders with a very high conversion rate. I think this is based on the fact that these potential future clients can see that I have made something specifically for them and that when they watch the video they are projecting their logo, their establishment and their employee’s faces onto their own version. So far so good, but this means setting up meetings, driving, parking and taking time to do this process with each client.
The alternative is to upload this targeted promo video somewhere where it can be viewed by anyone who has the link to view it. The options include Facebook video, YouTube video, Vimeo or hosting it directly on my www.iProVid.com webpage. This seems like a tempting and easy solution whereby I can upload once and then send out a load of links to prospective clients and wait for the orders to roll in… But, don’t forget I have had, so far, a 100% conversion rate with the face to face method. And don’t forget that if people can look at this demo video on their own they can then come up with objections which, because I am not there to deflect, can then result in not converting this prospect.
So, the conclusion I have come to for now is to take the unusual and non-digital route of not uploading the demo, not sending out links to it and following my instinct which is to wear out the shoe leather going physically to each business in person and selling face to face. There are many upsides to this as well: When I am there I can bring my camera with me and get some video that could be useful for future work or in the future video for that client. If it’s a nice sunny day when I go to make the sale and I get a useable exterior of their shopfront that could end up being used in the final video, especially if when I get the job and turn up for the interior shots it’s a grey rainy day!
So, there you have it: a good old analog door-to-door traveling sales solution.