I have been working on attracting new clients to iProVid with a targeted demo video for their sector of business. In face to face meetings this little video promo has worked wonders with a very high conversion rate. I think this is based on the fact that these potential future clients can see that I have made something specifically for them and that when they watch the video they are projecting their logo, their establishment and their employee’s faces onto their own version. So far so good, but this means setting up meetings, driving, parking and taking time to do this process with each client.
The alternative is to upload this targeted promo video somewhere where it can be viewed by anyone who has the link to view it. The options include Facebook video, YouTube video, Vimeo or hosting it directly on my www.iProVid.com webpage. This seems like a tempting and easy solution whereby I can upload once and then send out a load of links to prospective clients and wait for the orders to roll in… But, don’t forget I have had, so far, a 100% conversion rate with the face to face method. And don’t forget that if people can look at this demo video on their own they can then come up with objections which, because I am not there to deflect, can then result in not converting this prospect.
So, the conclusion I have come to for now is to take the unusual and non-digital route of not uploading the demo, not sending out links to it and following my instinct which is to wear out the shoe leather going physically to each business in person and selling face to face. There are many upsides to this as well: When I am there I can bring my camera with me and get some video that could be useful for future work or in the future video for that client. If it’s a nice sunny day when I go to make the sale and I get a useable exterior of their shopfront that could end up being used in the final video, especially if when I get the job and turn up for the interior shots it’s a grey rainy day!
So, there you have it: a good old analog door-to-door traveling sales solution.
Galway News is an Irish Facebook page that produces local interest news for the Galway area. iProVid is the production service behind this. We make the video including interviews, location shooting, infographics and documentaries. The page delivers fresh videos in a range of topics concerning the Galway area of Ireland, including cheese production on Aran, an Indian restaurant called Nokshi, a book launch, pop up shop, glass jewelry maker, charity fundraisers, the weather and more. Programs are in progress for a report about an old style house being built and possible political interviews.
iProVid works with Galway news to edit the video, record the voices, colour balance and final output. If you have a news story that concerns the Galway area why not get in touch with Galway News via their Facebook page.
In the near future we are hoping to bring the additional production value of drone footage to the Galway News programs. In addition to this iProVid will be adding an improved automated slider system for smooth shots, product presentation and better interview angles.
Sometimes it’s a real pleasure delivering the final product to the client. I remember this one time when iProVid I was asked to make a promotional video for a luxury apartment in the Canary Islands. The place was a pleasure to film with a beautiful swimming pool, tasteful bedrooms, modern kitchen and living room. I included some shots of the pool table in action plus the downstairs home cinema. After creating the original music, writing the promotional script and recording voice over it all came together in the edit to produce a very pleasing short promotional video for the property.
When I delivered it to the client they were very happy with the final result. I then got a phone call four hours later where I was told that the entire cost of the video (which was in the region of €500) had been recouped in one additional booking for the villa. The client had a customer who was not sure whether or not they were going to book and when this customer viewed the video they went on to book their holiday.
It is these kinds of testimonial that really make it clear that multimedia promotion with video, webpage and social media presence can really focus and direct traffic and business.